How to spot business opportunities - Opportunity is the currency of impact. In the history of mankind, those who made an impact in their lifetime did so by seeing and seizing opportunities.
You may be familiar with the story of how a salesman was sent to a village by his company. He was there for two weeks and he wrote a letter back to his company saying, “Please bring me home, nobody wears shoes over here.” Another salesman was sent in his place and in a couple of weeks, he sent a letter back to the company saying, “Please send all the shoes you can, because nobody wears shoes here.”
I believe what made the difference between the two salesmen was that the later had an eye for opportunities. I am also convinced that this is what will differentiate people who will stand out in their pursuit of purpose this year.
How can you spot a golden business opportunity around you? There are two primary principles for spotting opportunities.
1. The principle of basic life needs; and
2. The principle of peoples behaviour.
In the principle of basic life needs, spot opportunities by looking for out the following 8 basic life needs:
- What will save time.
- What will provide more money.
- What will provide convenience.
- What will add to comfort.
- What will provide knowledge.
- What will provide additional sense of security.
- What will provide entertainment.
- What will differential social status.
In the principle of peoples behaviour, spot opportunities by answering any of the following 12 peoples societal behavioural questions:
- What do people not have time to do for themselves?
- What do people around you need more of?
- What do people always complain about?
- Why are people late to work or events?
- Why are people falling sick, or contacting infection?
- Why are the people sad and always irritated?
- What makes people feel insecure?
- What are people afraid of?
- Where do people want to go without going physically being there?
- What is new that people want to know more about?
- What do men and women need to assume a higher social status or respect?
- What would make the people happy or happier. Convenience.
Golden opportunities are always wrapped in dirty wrappers called problems. Solving these problems create huge opportunities with immense potential for wealth for you. If you can answer any of the above questions, even one, a business opportunity is staring at you. Grab it now.
Now you are thinking, 'how do I fund it?' If you are concerned about startup money, read our 10 Businesses you can start without money. It is full of wonderful ideas.
It is possible to start a business this year with very little money or no money, if you are determined you will spot the gold around you. With the right combination of skills, work ethics and marketing strategies you will succeed.
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